New Customer, New Counter

Not much later than day one there was such a thing as a trade, people started to notice each others interests, habits and preferences. Targetting potential customers became a soon well established part of doing business. And more and more refined. From both sides; the merchant and his customer. You might say that interactivity isn’t a typical thing of our time. Not in the least. It has changed, moved on. Yes. Customers still walk by shops, get in and out, with or without the latest purchase. But there’s spotted a new buyer-on-the-block: one that doesn’t have a face. But has an outspoken profile of a buyer, with no doubt.

To interact with this one, live chat comes in. It still invites and greets the customer, but also provides the information once coming from a real direct eye-to-eye contact. How did he get here? Where is he coming from? What is he looking for? How can I help him? In the old days you could offer a cup of tea, a refreshment, to keep business within the four walls of your shop. But these invisible online consumers are the most impatient and demanding around, as quick as their computer's internet connection.

One sure thing though: this customer might be different in many ways, he still likes to feel he’s noticed, appreciated, secured and recognized the next time he visits. Like always: it’s a matter of providing all these things. Have the right merchandise, for the right price, in the right location, and the right staff. And you’re in business-as-usual. Image by Photobucket/GarryC55